The world’s largest chicken restaurant is planning to penetrate and like
Being a fast food chain, KFC caters its customers in a manner that it is being prepared and served quickly. Customers that fall to these categories are being driven basically by their way of lifestyle and culture. Let us take for the example the case of Jollibee wherein the target audience are the kids that are normally accompanied by parents. In this case, it makes the whole family the major customers. The branches that were established in other countries tell us that foreign taste is being satisfied by their products, thus, tourists are also sought as target audience. Having chicken as the major raw material in their operation, accessibility of quality chicken will be of in great priority.
Now you got the point, the question is, Will the KFC’s advertising line of “we do chicken right” be patronized in
Having Tianjin as the sole ground for Tony Wang’s experience in doing business in China, he has acquired a sense of confidence in terms of developing contracts within the municipal government but unfortunately, question arises as to how can they do chicken right, if in the first place, they lack convenient supply of grain-fed chicken. Well,
In terms of the accessibility of supply,